About Terrain
We specialize in consumer products, customer interaction and overall experiences. At Terrain, we believe that marketing is the meeting of brand and consumer. This conviction means our creative thinking is always based on market realities, respects the opinion of the consumer onsite and understands what influences purchase behaviour. Because the consumer is the final judge, we are committed to offering your customers everything they are looking for so that they can fully enjoy the entire buying experience.
Our name and our philosophy push us to keep our ear to the ground. We discuss, target and understand the needs of your customers… so that we can develop strategies that realize excellent ROI for your campaigns. We don’t simply execute—we are an extension of your team.
Discover productive marketing TM
Terrain practices productive marketing TM, an approach exclusive to our agency that seeks to break market rules by rejecting easy answers… discarding the tried-but-are-we-still-sure-they're-true solutions that have been seen over and over again by savvy consumers.
Productive marketing TM does not borrow from any trend. It is a combination of 3 elements that, together, ensure your returns.
- A 5-point planning method that allows us to structure and provide relevance to our creative work;
- 6 principles adhered to by each member of our team as well as our clients. These principles are our guide to productive and harmonious business relationships.
- The terrain... being in the field is crucial. The actual physical marketplace—whether in-store, on the corner or in the parking lot—is where we engage, listen and get involved. Understanding our clients’ terrain guarantees a distinctive creative product adapted to each of our client’s reality.
Regardless of the methods and fads of the moment, our clients want results. To do this, each action must be productive and not reactive.
Advertising and marketing
- Strategy, positioning, brand planning and management
- Creative, advertising campaign production and roll-out
- Graphic design, visual identity and packaging
- Research
Alternative marketing
- Street marketing
- Guerilla marketing
- Events
- Media tactics
- National Roadshows
Interactive marketing
- Corporate or event websites
- Banners, viral, games
- SEO, SEM
- Smartphone applications
Influence marketing
- Buzz creative
- Exclusive content
- Brand blogs
- Social marketing
- Community strategy and management
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Creative challenge
At Terrain, we don’t believe in creative developed solely to win awards. We firmly believe in the ultimate acknowledgement: that the best creative is a pertinent message, well received… and a product sold.
You only get one chance to make a first impression.
This also holds true for advertising. Whether someone is using your product for the very first time, or they are seeing it in store or on the Web, whether they are unwrapping new packaging or interacting with something completely original, the ultimate goal is for consumers to get on the same wavelength. Our objective is that they receive our message… and that we remain true to that message. The distinctive element becomes our creative jumping off point.
To position the brand in the minds of consumers, all while rocking their preconceptions and delivering a clear and concise message is our constant creative challenge at Terrain.
“I can put down on a page a picture of a man crying, and it’s just a picture of a man crying. Or I can put him down in such a way as to make you want to cry.”
- BILL BERNBACH
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Executive Team
Partner, President David Aubert
Co-founder of Terrain, David Aubert is the man behind the productive marketing TM process, an approach based on 6 concise principles that guarantee results. David has headed the agency since 2009, drives its continued development and supervises its collection of services with a view to offering a distinctive product.
With 12 years experience in brand creative and management, David focuses much of Terrain’s energy on retail clients such as RONA, Trudeau, IGA, and 1st Choice. He has also served as brand consultant for Minçavi, Wawanesa and Garant to evolve their positioning and strategic planning.
A committed member of his community, David serves on the board of directors for the CHUQ Foundation.
Partner, Vice-President and Chief Web officer Martin Roy
Before co-founding Terrain in 2007 and serving as its President for 2 years, Martin launched Spoutnik, a creative marketing company, in 1996. In his capacity as a manager of major accounts, Martin uses his 17 years of communications experience to offer high-level communication and marketing consulting, most notably in technological creativity at the campaign planning stages.
Martin’s creative spirit is balanced by a structured and methodical mind, making him the perfect supervisor for Terrain’s interactive service.
Martin has served on various boards of directors, and pursued many international commercial ventures as well, including stints in Germany, Italy, France, and North Africa, which ultimately brought him an honorary certificate in international business in 2003. Since 1996, Martin has contributed to more than 20 award-winning design and advertising projects in Quebec and the U.S.
Partner, Chairman and CSOJacques Gravel
With 30 years experience in restructuring, salesforce development, event management, and other preeminent marketing initiatives, Jacques has worked with such high-profile companies as Procter & Gamble and Denco Canada Dental (one of Canada’s leading dentistry distributors).
He also helped found Mosaic Sales Solutions in Montreal and Toronto—a company that with Jacques’s assistance, became a major communications force in the industry. Through it all, Jacques has remained steadfast in his belief that efficient and concentrated efforts in store are paramount and directly lead to salesforce growth and productivity. As President of Terrain’s board of directors, Jacques is a key strategist, using his multiple skills to enhance the agency’s profile and services.
Outside of the agency, Jacques is President of the board of directors for the New World Philharmonic Orchestra..
Join our Team
Born with the ability to not just see the big picture but create one as well? Our ideal candidate is someone who wants to evolve with our agency.
“Terrain encourages innovation and a job well done. We are a growing business and we want to work with people who will help us keep that momentum going. We are looking for team members who share our vision.”
DAVID AUBERT,
PARTNER, PRESIDENT
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Our cause, the CHUQ Foundation
Founded in 1996, the CHUQ Foundation’s mission is to financially support the development of the Centre hospitalier universitaire de l’Est du Québec, so that the CHUQ group can maintain the quality and humanity so characteristic of its service, and to contribute to research and teaching in order to remain at the forefront of technological innovations.
The Foundation receives and manages funds dedicated to various projects, such as purchasing much needed equipment, refurbishing wards and departments, bringing important research to fruition, and supporting teaching activities for future health professionals.
“Terrain is proud to support the Foundation in various ways, especially since its goal is to contribute to the development of our health system. It is a noble cause and we are very happy in the knowledge that our efforts provide real help in the effort to fight disease.”
DAVID AUBERT,
PARTNER, PRESIDENT
